Hola! Time for today’s letter…. B!
B is for Barnes and Noble.
So first off- exciting news that brought along this post: My book is in Barnes and Noble!
And it looks so pretty sitting on the shelf 🙂
I’ve had a few of my fellow indie authors ask me how I went about getting my book into Barnes and Noble, so I’ll explain. It’s not a hard process- just a timely one.
*Side note* I do work for the company. That doesn’t mean I got to bypass any of the requirements at all. It does mean that it’ll help me in my marketing plan because I do have a personal relationship with my store.
Months ago, I read that Barnes and Noble does not carry Createspace books. That company is own by Amazon, and being that they are direct competitors, it makes sense.
But they do carry books printed through Ingram Spark. Ingram Spark is a part of Lightning Source, a publishing company that works with Barnes and Noble.
I did go back and use Createspace, after the fact. But I had to go through the process twice. From formatting to cover art. Dimensions are different for each company.
Once the prints ready to go, I got to work on a marketing plan.
I found a great outline for one here: http://allindiewriters.com/free-book-marketing-plan-outline/
This was super tricky for me. Since Playing House is my debut, I don’t have much to go on with marketing. I don’t know what’s working and what’s not. So I did quite a bit of research to help me. A nice cover letter is good here too.
Once you have that done- you’re almost ready to send it to corporate. Makes sure that you have set the book at a 40% trade discount and make it returnable.
That last part is a MUST! What that means is, if your book doesn’t sell (eeeek!), the store can send it back to the publisher.
Okay- so now you can send it out to corporate. 🙂
Now- I’ll be honest. If you read my last post, I haven’t been keeping up with my numbers the way I should. I don’t know how many copies I’ve sold through the store. I do know that Barnes and Noble picked up 106 copies of the book and these are being distributed to random parts of the country. (Pick up yours today!)
I’ll keep you guys informed on what happens with this process.
Next step: Signings!
I want to this moment to throw a shout out to my editor, formattor and mentor- Nanette Day! She's the one who helped me through figuring out this process and has been showing me the ways of the author-force. Much Love Nanette! <3